Territory Sales - Equipment
Sales & Business Development
Grand Forks, ND, USA
Posted on Oct 9, 2026
Job Title: Territory Sales - Equipment
Your Responsibilities Include:
- Answering customer and product questions before, during, and after the sale
- Prospecting for new accounts and growing relationships with new and existing customers through a consultative sales approach
- Providing a great customer experience through your knowledge of our product offerings, service capabilities, and current programs
- Scheduling appointments to meet with and present products at customers’ work sites or businesses
- Identifying customer needs and recommending the right products and services
- Preparing quotes and proposals, and negotiating pricing and terms to close sales
- Appraising trade-in equipment
- Conducting on-site equipment demonstrations and providing operator orientation at delivery, including startup, safe operation, and break-in procedures
- Responding promptly to incoming calls and online leads
- Entering and updating sales orders
- Requesting service work to be performed
- Processing financing for new and used equipment
- Following up after sales with customers to ensure they are satisfied with their purchase and resolving any potential issues
- Promoting parts, service, and rental offerings alongside equipment sales
- Managing your sales pipeline and logging customer activity in the CRM
- Planning territory coverage to make efficient use of time in the field
- Meeting or exceeding monthly and annual sales goals
- Staying current on product lines, competitor offerings, and local market conditions
- Participating in company events (sales meetings, trade shows, special sales, etc.)
- Following safety standards and helping maintain a safe work environment in the store and on customer job sites
- Completing related tasks as assigned
A Little More Insight:
- This position is based out of our Grand Forks store, with approximately 75% of your time spent traveling to customers throughout the territory.
- This role will call on a broad range of customers, including contractors, municipalities, agricultural operations, and other commercial and industrial businesses.
- You’ll need to operate and maintain a company vehicle and any provided technology resources.
Qualifications:
- Proven sales experience; outside or equipment sales preferred
- Comfortable cold calling, prospecting, and handling rejection
- Ability to quickly build new relationships with customers
- Excellent customer service skills
- Strong verbal and written communication skills, with the ability to present confidently to customers of all sizes
- Self-motivated and able to work independently
- Highly organized, with the ability to multitask and manage competing priorities across multiple customers and deals
- Strong computer skills and the ability to learn new software
- Experience with CRM software preferred
- Strong negotiation and closing skills
- Mechanical aptitude and the ability to explain equipment features and operation
- A valid driver’s license with a clean driving record
- Ability to work a rotating Saturday shift
- Eligible to drive as an interstate CMV driver (21+ years old and able to obtain a DOT medical card)
- Previous equipment knowledge or experience (construction, industrial, agricultural, or similar)
- Prompt and reliable attendance
Physical Requirements:
- Frequently lift up to 50 lbs.
- Stand on a hard surface for extended periods of time
- Work outdoors at customer job sites in varying weather conditions
- Look at a computer screen for extended periods of time
- Bend, sit, squat, push, pull, kneel, and reach
Employment offers are contingent on a drug screen and background check.
We are an equal opportunity employer.
